Jack In the Box Pioneer for the Intercom System
You might want to learn about Jack In the Box history since it is very interesting to learn about your favorite restaurant root from the beginning till the end. You should know that the main market for this restaurant is mainly for the US region. That is why; it is harder for you to find the restaurant abroad. Furthermore, they also mainly open their restaurant on the west coast region in the US area. While on the east coast area, there are only some of the restaurants since they are opened only on larger size urban region location like Texas for their location.
Robert Peterson is the one that open this restaurant the first time and he is a successful businessman that already has several other restaurants before this. The restaurant is open during 1941 under the name of Topsy’s with San Diego as their location. After several time operating, the name of the restaurant is then changed into Oscar’s since it is the middle name that Peterson have. During the development which happens on the forties, the theme of the restaurant that is used is more on the circus theme. It can be seen even from the decoration of the restaurant which has circus appearance as well as clown drawing all over the restaurant. This theme can still be seen on the restaurant logo which still has the clown as the character.
The unique thing that the history of this restaurant has is from the usage of intercom as the concept of the restaurant. Peterson gets this idea after he manages to purchase the license to use it for his restaurant from other businessman. At that time, the concept of drive through as the restaurant main concept is still new thus so little business uses this concept as their concept. Peterson’s restaurant is the first one that uses this idea for their business which is why they are highly respected in the fast food history as a pioneer that uses this system for their Jack in the Box hours operating.
At first the market that Peterson’s restaurant target is more on the family market especially with children. That might be the reason why they uses clown as their main image for the restaurant decoration. However, soon that all change as they targeting new market. Now they target more on the young adult market who want to find restaurant with better quality food. This makes them become different from other restaurant such as McDonalds who target more on the family market especially with children.
Because of the change of the market that they do for the restaurant, it is considered as a good marketing strategy. It is proofed by the restaurant success in gaining more young adults as their customer who searches Jack in the Box near me. Furthermore; the usage of the new intercom system is surely interesting for this new market. This is what makes the restaurant become more popular from year to year. And you can see the development of the restaurant today which has become more modern and more successful throughout the development that they done to the restaurant until now.
References : https://hofbraurim.com/