More and more entrepreneurs are creating websites for their company. After all, the Internet is a major marketing channel, even if the company is not really looking for ecommerce. However, online marketing is different from traditional advertising. Here are eight tips for better internet marketing.
Also publish your website in English
The Internet knows no borders. So create at least English pages for your company in addition to Finnish. In fact, last year I searched for used cars online in Sweden, Germany, Benelux and Australia. Especially in an integrating Europe, people other than just your compatriots may be interested in the services you offer. Don’t miss this opportunity to attract customers from abroad. Even if your business is primarily Finnish, you will never know which country your site is surfing on.
Price information boldly displayed
The primary purpose of the web is to get an idea of the prices of the products or services you offer. If no link is found in this direction, the web surfer will not stay on your site for long. Customers use the Internet just for the sake of ease. They do not want to be contacted individually, for example by telephone, to ask for price information.
Briefly state your case
People can’t read a novel on a computer screen. Briefly and succinctly describe your subject, and break down long blocks of text with good subtitles. Short, catchy slogans are precious. Make it easy for your pages to read.
Make your pages clear
Aside from being easy to read, your pages must be easy to use. Your customer doesn’t want to get lost in the labyrinth when he arrives at your site. Avoid complicated solutions and large image files that slow down the loading of your pages.
Monitor the evolution of the online world
Once your business homepage is created, it needs to be constantly updated. Just updating the texts is not enough; Web streams change and different solutions come and go. If you don’t know enough about the industry, hire an expert to create and maintain your pages. Also check out other webmasters’ pages for ideas. The Internet is constantly changing and the entrepreneur should keep track of where he is going.
Approach your customer as an individual
Even though the Internet is based on the anonymity of users, do not treat your customers as mass. By the way, when the web feels so impersonal and cold, that’s when customers want to experience being served as individuals. In your online advertising, focus on what you can do for your customers and what you can offer them. Make it easy to give electronic feedback. Be reachable by email and respond promptly to any messages you receive.
Remember special offers
Special offers for a limited time can be very effective: “This offer is valid only for December” and so on. If you sell products directly online, consumers want to know that they get a sufficiently long refund period for their purchases. Good deals online are at least as important as traditional business.
Always strive for better
Be prepared to try different solutions. Test the usability of your pages and find out how many visitors your pages have. Strive to develop your service to meet the needs of your customers, and try to differentiate yourself with your customer friendliness. Good luck!
