So make sure that the home page looks friendly. It must have elements that the user should click. The attention of all visitors to your website is to focus on them.
Do not distract your readers through unnecessary elements
This is certainly one of the worst things you can find on websites.
- Turns attention
- Elements that build the reader’s reluctance
We just mentioned that every service should have its purpose. This also applies to individual subpages. This is extremely important because everyone wants users to spend as much time as possible on his website. You can click here to know the best.
See how this entry is built. On the sides of the screen, there are no unnecessary elements that could distract you from the text, which is the main axis of the entry. There are, for example, social buttons and so-called sticky menu (i.e. navigation “glued” to the top edge of the work area), however, they do not absorb attention as much as advertising or far too long sidebars would do.
Create clear content in “what is …” and “how …” type entries
Every newer SEO and user experience guide must even mention the functionality of the Google search engine, which is Direct Answer. Although in other countries it has been present for a long time, in Poland it is a kind of novelty.
Direct Answers gives users answers to many problems. They also include questions like “how to bake a cake?” Or “what is kale?”. If you want the content on the subpages of your website to appear in direct answers, then you must optimize the content. How?
The answer is simple: first of all, give clear answers. If the problem is staged and you need to solve it step by step, give the users a bulleted list. However, if you want to clarify a given concept, then post its definition. Just respond to your needs in the way you would like to get help yourself.
Show the date of the last modification of the content
Nobody likes to be cheated. Is it possible to “cheat” a visitor with publication or modification dates? Unfortunately but yes.
Update their entries. This is mainly done so that Google’s robots will notice new content on individual subpages and potentially give them a higher ranking. The users themselves also gain this because they simply receive current information on specific topics.
Entries are almost always accompanied by information about the date of publication. This is a good practice because it shows the moment in which the text was made. However, it is even better to inform about the date of the last update of the entry. This allows users to quickly find out when the changes last occurred. Thanks to this knowledge, whether they are dealing with outdated content, or whether it has recently been updated.
If you update entries on your blog, and do not post information about the date of the last update, then you are missing a chance. A chance to give: “hey, this text has recently been updated – you can read it without fear!”
Update the old content
Refreshing old entries is a very good practice. It is difficult to find an SEO and user experience guide that does not address this topic. Why?
- The answer is very simple: both robots and users use the content update. As I mentioned in the previous section, Google may give a given subpage a higher ranking. This may be due to the increase of valuable, more extensive content.
- Users, in turn, simply receive the latest information. Readers see that you take care of them and want to provide the most up-to-date content. This is extremely important.
- Although I think it is worth mentioning a certain type of content that does not lose its value over time. We’re talking about evergreen content.