How Good is Your Social Media Listening?
If you’re engaged in social media marketing or any other form of business that depends on the internet, social listening is crucial. It’s important to first explain how it affects our business. When customers search for a business online, they can find it through a variety of means. Search engine results will often bring up your company’s name, address, and any other pertinent information, such as business hours. Your customers will also have access to your company’s social media outlets and reviews that other patrons have left. If you’re able to satisfy 100 percent of your client base, your online reputation is most likely pristine. Unfortunately, this isn’t a reality for many companies, large and small.
Why is Social Listening and Reputation Management Important for a Small Business?
Whether you’re a small business or a corporation, social listening is the pulse of your business, online. With social media tools, you’ll be able to see what your customers are saying about your business, when they’re saying it, and why they’re saying it. To give an anecdotal example: if your customers locate your restaurant online and the reviews are great, they’re likely to visit the restaurant. If you suddenly implement a policy that imposes a gratuity for both waitstaff and the kitchen that is required, things can go a few ways. If you make it known on your website, your social media accounts, on your menu, and anywhere else that the customer is likely to look, it will probably have a minimal effect on your sales and reputation. If you fail to disclose this policy, be prepared for fires that will take a lot of time and effort to extinguish. Social media listening can help in each of these instances. If your business took a hit by not responding to complaints, this can be a very difficult scenario to recover from. Just a few of the places your company or brand will often be mentioned can include:
- YouTube, Google, and more
What Social Media Tools are Available?
Many companies offer tools for social media listening with varying results. When matched with the right tools, proactive monitoring is easy, and it can provide you with a wealth of information that’ll help you position your products and branding to generate revenue. Just a few of the many social media tools that are available include:
- NetBase
- Audiense
- Brandwatch
- Synthesio
- ReviewTrackers and more
It’s also important to note that the features and how user-friendly they are can vary widely, so it’s important to choose the right one for your business’s needs, carefully.
Too Busy for Social Media Listening? Try NetBase for Expert Solutions
NetBase actively scans for mentions of your company’s name in real-time and provides you with targeted feedback. Many tools are available, and the company can help tailor a solution that’s designed to accomplish whatever you’re looking for. If you need expert advice on the best SEO tactics, positioning your brand, effective advertising techniques, demographical information, and more can all be achieved with NetBase. The company also provides you with a wealth of cost-free resources that include actionable steps that you can take to get started with social media listening. As an industry leader, NetBase has worked for clients large and small to build their brands, manage their reputations, and ultimately, achieve success online. Get in touch with NetBase to see what they can do to help grow your business, today.
